Smith & Knibbs, Inc. Public Relations & Marketing Strategies

Telling your story is a key driver of business growth. Whether to build sales or brand trust, forge the right relationships, attract investors, earn an approval, deal with a crisis, or cultivate customer loyalty, it’s essential to success.

Our senior-level counsel and hands-on support help achieve your marketing goals, whether you tap S&K as your full-service external resource or a valuable partner for your in-house PR/Marketing team.

Publicity &

Media Relations

S&K clients gain third-party credibility and visibility through media attention. They’re recognized as key players and thought leaders in national media, regional news, niche industry media and blogs.

Corporate Communications & Reputation Management

Your reputation impacts your company’s success, opportunities and bottom line. To help you manage your reputation as proactively as you would any valued company asset, we define key messages and positioning, then create the tools to tell your story – within and outside of your organization.

Online Presence

/ Social Media

Online communications, goal-focused content creation and social media campaigns are integral to today’s programs. S&K brings clients cost effective, senior-level insight and expertise, managing the process and partnering with proven specialists when needed.

Brand Trust Building

Being a trusted brand means demonstrating that you live your values and stay accountable. S&K programs showcase your commitments, create conversations, and earn trusting relationships with customers and stakeholders to achieve your goals.

Issues Management

S&K guides national and regional clients in anticipating, heading off and navigating roadblocks that threaten businesses’ credibility, revenues and futures. We build the case, craft messaging and produce communication tools, delivered through the right channels.

Crisis Communications

Our disciplined crisis planning assesses vulnerabilities and readies organizations to prevent issues from escalating. When crisis strikes, S&K’s strategic, real-time online and offline communications protect a brand’s reputation:

  • Crisis communications audits / plans
  • Internal & external messaging
  • Spokespersons’ media training
  • Media management
  • Stakeholder communications

Marketing Communications

Getting a well tuned message to the right audience makes all the difference. Ensuring a consistent look and voice for your brand, S&K’s team produces the digital, print and broadcast marketing tools and content you need:

  • E-blast campaigns and e-newsletters
  • Brochures and collaterals
  • Social media content
  • Videos
  • Presentations
  • White papers / Case studies

Events & Promotions

S&K has created strategically focused events as diverse as a State of the Downtown forum, grand openings, social and charitable fundraising events, groundbreakings, local roll-out of national Fortune 500 promotional campaigns, trade show launches and more.